لایب سان

By: J Wild; K Wild

• Publisher: P.Ed Aus Custom

• Print ISBN: 9780655702818, 0655702814

  Print ISBN: 9780655702818, 0655702814

• eText ISBN: 9780655702825, 0655702822

  eText ISBN: 9780655702825, 0655702822

• Edition: 2nd
• Copyright year: 2020
• Format: PDF

Introduction to Global Business -- Title Page -- Copyright -- TABLE OF CONTENTS -- ABOUT THIS CUSTOM BOOK -- Chapter 1: Globalization -- Learning Objectives -- Apple's Global iMpact -- 1.1 Key Players in International Business -- Multinational Corporations -- Entrepreneurs and Small Businesses -- MANAGER'S BRIEFCASE: The Keys to Global Success -- 1.2 What is Globalization? -- Globalization of Markets -- REDUCES MARKETING COSTS -- CREATES NEW MARKET OPPORTUNITIES -- LEVELS UNEVEN INCOME STREAMS -- LOCAL BUYERS' NEEDS -- GLOBAL SUSTAINABILITY GLOBAL SUSTAINABILITY: Three Markets, Three Strategies -- Globalization of Production -- ACCESS LOWER-COST WORKERS -- ACCESS TECHNICAL EXPERTISE -- ACCESS PRODUCTION INPUTS -- 1.3 Forces Driving Globalization -- Falling Barriers to Trade and Investment -- WORLD TRADE ORGANIZATION -- OTHER INTERNATIONAL ORGANIZATIONS -- REGIONAL TRADE AGREEMENTS -- TRADE AND NATIONAL OUTPUT -- Technological Innovation -- EMAIL AND VIDEOCONFERENCING -- THE INTERNET -- COMPANY INTRANETS AND EXTRANETS -- ADVANCEMENTS IN TRANSPORTATION TECHNOLOGIES -- Measuring Globalization -- 1.4 Debate about Jobs and Wages Against Globalization -- ELIMINATES JOBS IN DEVELOPED NATIONS -- LOWERS WAGES IN DEVELOPED NATIONS -- EXPLOITS WORKERS IN DEVELOPING NATIONS -- For Globalization -- INCREASES WEALTH AND EFFICIENCY IN ALL NATIONS -- GENERATES LABOR MARKET FLEXIBILITY IN DEVELOPED NATIONS -- ADVANCES THE ECONOMIES OF DEVELOPING NATIONS -- Summary of the Jobs and Wages Debate -- 1.5 Debate about Income Inequality -- Inequality within Nations -- Inequality between Nations -- Global Inequality -- SUMMARY OF THE INCOME INEQUALITY DEBATE -- 1.6 Debate about Culture, Sovereignty, and the Environment Globalization and Culture -- CULTURE MATTERS: The Culture Debate -- Globalization and National Sovereignty -- GLOBALIZATION: MENACE TO DEMOCRACY? -- GLOBALIZATION: GUARDIAN OF DEMOCRACY? -- Globalization and the Environment -- 1.7 Developing Skills for your Career -- The Global Business Environment -- The Road Ahead for International Business -- Chapter Summary -- Key Terms -- Ethical Challenge -- Teaming Up -- Market Entry Strategy Project -- PRACTICING INTERNATIONAL MANAGEMENT CASE: MTV Goes Global with a Local Beat -- Appendix: World Atlas -- Chapter 2: Cross-Cultural Business Learning Objectives -- Hold the Pork, Please! -- 2.1 What is Culture? -- National Culture -- Subcultures -- Physical Environment -- Need for Cultural Knowledge -- AVOIDING ETHNOCENTRICITY -- DEVELOPING CULTURAL LITERACY -- CULTURE MATTERS: Creating a Global Mindset -- 2.2 Values and Behavior -- Values -- Attitudes -- Aesthetics -- Appropriate Behavior -- MANNERS -- CUSTOMS -- 2.3 Social Structure and Education -- Social Group Associations -- FAMILY -- GENDER -- Social Status -- Social Mobility -- CASTE SYSTEM -- CLASS SYSTEM -- Education -- THE "BRAIN DRAIN" PHENOMENON -- 2.4 Religion

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