Introduction to Global Business (Custom Edition) (2nd Edition) - Orginal pdf

دانلود کتاب Introduction to Global Business (Custom Edition) (2nd Edition) - Orginal pdf

Author: John J. Wild, Kenneth Wild, John Daniels, Lee Radebaugh, Daniel Sullivan

توضیحات کتاب :

Introduction to Global Business BY J Wild; K Wild

سرچ در وردکت | سرچ در گودریدز | سرچ در اب بوکز | سرچ در آمازون | سرچ در گوگل بوک

ضمانت بازگشت

ضمانت بازگشت

فایل های تست شده

فایل های تست شده

پرداخت آنلاین

پرداخت آنلاین

تضمین کیفیت

تضمین کیفیت

دانلود فوری

دانلود فوری

This custom edition is published for Macquarie University. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access.

ادامه ...

By: J Wild; K Wild

  • Publisher: P.Ed Aus Custom
  • Print ISBN: 9780655702818, 0655702814

    Print ISBN: 9780655702818, 0655702814

  • eText ISBN: 9780655702825, 0655702822

    eText ISBN: 9780655702825, 0655702822

  • Edition: 2nd
  • Copyright year: 2020
  • Format: PDF

ادامه ...

Introduction to Global Business -- Title Page -- Copyright -- TABLE OF CONTENTS -- ABOUT THIS CUSTOM BOOK -- Chapter 1: Globalization -- Learning Objectives -- Apple's Global iMpact -- 1.1 Key Players in International Business -- Multinational Corporations -- Entrepreneurs and Small Businesses -- MANAGER'S BRIEFCASE: The Keys to Global Success -- 1.2 What is Globalization? -- Globalization of Markets -- REDUCES MARKETING COSTS -- CREATES NEW MARKET OPPORTUNITIES -- LEVELS UNEVEN INCOME STREAMS -- LOCAL BUYERS' NEEDS -- GLOBAL SUSTAINABILITY GLOBAL SUSTAINABILITY: Three Markets, Three Strategies -- Globalization of Production -- ACCESS LOWER-COST WORKERS -- ACCESS TECHNICAL EXPERTISE -- ACCESS PRODUCTION INPUTS -- 1.3 Forces Driving Globalization -- Falling Barriers to Trade and Investment -- WORLD TRADE ORGANIZATION -- OTHER INTERNATIONAL ORGANIZATIONS -- REGIONAL TRADE AGREEMENTS -- TRADE AND NATIONAL OUTPUT -- Technological Innovation -- EMAIL AND VIDEOCONFERENCING -- THE INTERNET -- COMPANY INTRANETS AND EXTRANETS -- ADVANCEMENTS IN TRANSPORTATION TECHNOLOGIES -- Measuring Globalization -- 1.4 Debate about Jobs and Wages Against Globalization -- ELIMINATES JOBS IN DEVELOPED NATIONS -- LOWERS WAGES IN DEVELOPED NATIONS -- EXPLOITS WORKERS IN DEVELOPING NATIONS -- For Globalization -- INCREASES WEALTH AND EFFICIENCY IN ALL NATIONS -- GENERATES LABOR MARKET FLEXIBILITY IN DEVELOPED NATIONS -- ADVANCES THE ECONOMIES OF DEVELOPING NATIONS -- Summary of the Jobs and Wages Debate -- 1.5 Debate about Income Inequality -- Inequality within Nations -- Inequality between Nations -- Global Inequality -- SUMMARY OF THE INCOME INEQUALITY DEBATE -- 1.6 Debate about Culture, Sovereignty, and the Environment Globalization and Culture -- CULTURE MATTERS: The Culture Debate -- Globalization and National Sovereignty -- GLOBALIZATION: MENACE TO DEMOCRACY? -- GLOBALIZATION: GUARDIAN OF DEMOCRACY? -- Globalization and the Environment -- 1.7 Developing Skills for your Career -- The Global Business Environment -- The Road Ahead for International Business -- Chapter Summary -- Key Terms -- Ethical Challenge -- Teaming Up -- Market Entry Strategy Project -- PRACTICING INTERNATIONAL MANAGEMENT CASE: MTV Goes Global with a Local Beat -- Appendix: World Atlas -- Chapter 2: Cross-Cultural Business Learning Objectives -- Hold the Pork, Please! -- 2.1 What is Culture? -- National Culture -- Subcultures -- Physical Environment -- Need for Cultural Knowledge -- AVOIDING ETHNOCENTRICITY -- DEVELOPING CULTURAL LITERACY -- CULTURE MATTERS: Creating a Global Mindset -- 2.2 Values and Behavior -- Values -- Attitudes -- Aesthetics -- Appropriate Behavior -- MANNERS -- CUSTOMS -- 2.3 Social Structure and Education -- Social Group Associations -- FAMILY -- GENDER -- Social Status -- Social Mobility -- CASTE SYSTEM -- CLASS SYSTEM -- Education -- THE "BRAIN DRAIN" PHENOMENON -- 2.4 Religion

ادامه ...
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