لایب سان

Ebook details:
عنوان: Events Management (4th Edition)
نویسنده: Lynn Van der Wagen
ناشر: Pearson Education Canada; 4 edition (November 11, 2010)
زبان: English
شابک: 1442534885, 978-1442534889
حجم: 35 Mb
فرمت: True Pdf

Frontmatter; Half title; Title; Imprint; Contents; Preface; Chapter 1 Event Industry Knowledge; The structure and operation of the event industry; Ethical and legal issues for the event industry; Event industry technology; Updating knowledge of the event industry; Chapter 2 Event Concepts; Establish event purpose, objectives and scope; Establish event concept, theme and format; Evaluate the feasibility of the concept; Design the event; Progress the concept to operational stage; Chapter 3 Event Venues and Sites; Analyse venue or site requirements; Source event venues and sites. Confirm venue or site arrangementsChapter 4 Event Staging; Analyse event staging requirements; Source and negotiate staging contractors; Monitor staging contractors; Chapter 5 Quality Customer Service; Event service components; Develop approaches to enhance quality customer service; Manage the delivery of quality service; Monitor and adjust customer service; Chapter 6 Marketing Activities; Plan and organise marketing and promotional activities; Undertake a general public relations role; Create promotional action plans; Review and report on promotional activities; Chapter 7 Sponsorship. Determine sponsorship requirements and opportunitiesSource sponsorship; Service sponsors; Evaluate sponsorship; Chapter 8 Protocol Requirements; Source information on appropriate protocol; Integrate appropriate protocol procedures into work activities; Update knowledge of protocol; Chapter 9 Event Regulatory Requirements; Analyse regulatory issues that impact on events management; Establish strategies for working with regulatory authorities; Develop plans and procedures to address regulatory requirements; Evaluate event for regulatory compliance; Chapter 10 Business Relationships and Meetings. Build business relationshipsConduct negotiations; Make formal business agreements; Plan, prepare and conduct meetings; Foster and maintain business relationships; Chapter 11 Staff and Volunteers; Identify recruitment needs; Administer recruitment and selection; Plan and organise induction programs; Determine and define need for volunteer involvement; Maximise volunteer retention; Prepare staffing policies; Draw up rosters; Chapter 12 People Management; Model high standards of performance and behaviour; Develop team commitment and cooperation; Manage team performance. Chapter 13 People PerformanceAllocate work; Manage performance; Provide feedback; Manage follow-up; Retain staff; Chapter 14 Project Management; Confirm, plan and administer projects; Understand project management principles; Make use of information technology; Implement and evaluate projects; Chapter 15 Event Infrastructure; Identify event infrastructure requirements; Establish and organise event infrastructure; Monitor build of event infrastructure; Chapter 16 Events Management Services; Prepare for on-site management; Monitor event operation; Oversee event breakdown.

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