Essentials of Marketing Analytics - Orginal Pdf

دانلود کتاب Essentials of Marketing Analytics - Orginal Pdf

Author: Joseph F Hair

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ISE Essentials of Marketing Analytics (ISE HED IRWIN MARKETING) Ebook – 15 April 2021 by Joseph F. Hair Jr. (Author), Dana E. Harrison (Author), Haya Ajjan

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The starting point in learning marketing analytics is to understand the marketing problem.  The second is asking the right business question.  The data will help you tell the story.  

We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.  The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.  Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.  Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. 

Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.  Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!

 

"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"-- 

ادامه ...

  • ISBN-10 ‏ : ‎ 1260597741
  • ISBN-13 ‏ : ‎ 978-1260597745

 

9781264363667 1264363664

ادامه ...

PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENTChapter 1: Introduction to Marketing AnalyticsChapter 2: Data Management PART TWO: EXPLORING AND VISUALIZING DATA PATTERNSChapter 3: Exploratory Data Analysis Using Cognitive Analytics Chapter 4: Data VisualizationPART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING Chapter 5: Regression Analysis Chapter 6: Neural NetworksChapter 7: Automated Machine LearningPART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING Chapter 8: Cluster AnalysisChapter 9: Market Basket Analysis PART FIVE: EMERGING ANALYTICAL APPROACHESChapter 10: Natural Language Processing - Text Mining and Sentiment Analysis Chapter 11: Social Network AnalysisChapter 12: Web Analytics

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