The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
عنوان: E-Commerce 2019: Business, Technology and Society, Global Edition
نویسنده: Laudon, Kenneth C., Traver, Carol Guercio
ناشر: Pearson; 15 edition (August 16, 2019)
شابک: 1292303174, 978-1292303178
حجم: 36 Mb
فرمت: Original PDF