Consumer Behavior:  Buying, Having, and Being, Global Edition (13th Edition) [2019] - Original PDF

دانلود کتاب Consumer Behavior: Buying, Having, and Being, Global Edition (13th Edition) [2019] - Original PDF

Author: Michael R. Solomon

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ضمانت بازگشت

فایل های تست شده

فایل های تست شده

پرداخت آنلاین

پرداخت آنلاین

تضمین کیفیت

تضمین کیفیت

دانلود فوری

دانلود فوری

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

For consumer behavior courses.

 

Beyond consumer behavior: How buying habits shape identity

A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

 

Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Reach every student by pairing this text with Pearson MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

 

ادامه ...

Ebook details:
عنوان: Consumer Behavior: Buying, Having, and Being, Global Edition
نویسنده: Solomon, Michael R.
ناشر: Pearson; 13 edition (October 10, 2019)
زبان: English
شابک: 1292318104, 978-1292318103
حجم: 125 Mb
فرمت: Original PDF

ادامه ...

Cover; Title Page; Copyright Page; Brief Contents; Contents; Section 1 Foundations of Consumer Behavior; 1 Buying, Having, and Being: An Introduction to Consumer Behavior; Consumer Behavior: People in the Marketplace; What Is Consumer Behavior?; Consumers' Impact on Marketing Strategy; Consumers Are Different! How We Divide Them Up; User-Generated Content (UGC); Marketing's Impact on Consumers; Popular Culture Is Marketing Is Popular Culture . . .; All the World's a Stage; What Does It Mean to Consume?; The Global "Always-On" Consumer; The Digital Native: Living a Social [Media] Life Consumer Behavior as a Field of StudyWhere Do We Find Consumer Researchers?; Interdisciplinary Influences on the Study of Consumer Behavior; Two Perspectives on Consumer Research; Consumer Trends: Keep Ahead to Keep Up; Taking It from Here: The Plan of the Book; Chapter Summary; Key Terms; Review; Consumer Behavior Challenge; Case Study: Hey Alexa-What Is Consumer Behavior?; 2 Consumer Well-Being; Business Ethics and Consumer Rights; Needs and Wants: Do Marketers Manipulate Consumers?; Consumers' Rights and Product Satisfaction; Market Regulation; Consumerism Corporate Social Responsibility (CSR)Transformative Consumer Research; Social Marketing; Major Policy Issues Relevant to Consumer Behavior; Data Privacy and Identity Theft; Market Access; Sustainability and Environmental Stewardship; The Dark Side of Consumer Behavior; Consumer Terrorism; Addictive Consumption; Consumed Consumers; Illegal Acquisition and Product Use; Chapter Summary; Key Terms; Review; Consumer Behavior Challenge; Case Study: One for One: The Art of Giving at TOMS; Section 1 Data Case: Analyzing the Athletic Shoe Market; Section 2 Internal Influences on Consumer Behavior 3 PerceptionSensation; Sensory Marketing; Augmented and Virtual Reality; The Stages of Perception; Stage 1: Exposure; Subliminal Perception; Stage 2: Attention; Personal Selection Factors; Stage 3: Interpretation; Stimulus Organization; Semiotics: The Meaning of Meaning; Perceptual Positioning; Chapter Summary; Key Terms; Review; Consumer Behavior Challenge; Case Study: A Lush Treat for the Senses; 4 Learning and Memory; How Do We Learn?; Behavioral Learning Theories; Marketing Applications of Classical Conditioning Principles; Marketing Applications of Repetition Marketing Applications of Conditioned Product AssociationsMarketing Applications of Stimulus Generalization; Instrumental Conditioning; Marketing Applications of Instrumental Conditioning Principles; Gamification: The New Frontier for Learning Applications; Cognitive Learning Theory; Observational Learning; Is Learning Conscious or Not?; How Do We Learn to Be Consumers?; Memory; How Our Brains Encode Information; How Our Memories Store Information; How We Retrieve Memories When We Decide What to Buy; What Makes Us Forget?; How We Measure Consumers' Recall of Marketing Messages

ادامه ...
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