لایب سان

Ebook details:
عنوان: Research Methods for Business Students
نویسنده: Adrian Thornhill / Philip Lewis / Mark N. K. Saunders
ناشر: PEARSON (2019)
زبان: English
شابک: 1292208783, 978-1292208787
حجم: 56 Mb
فرمت: Original PDF

Half Title Page Title Page Copyright Page Brief contents Contents How to use this book Preface Contributors Publisher’s acknowledgements 1 Business and management research, reflective diaries and the purpose of this book Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 1.1 Introduction 1.2 The nature of research 1.3 Business and management research 1.4 The research process 1.5 Keeping a reflective diary or research notebook 1.6 The purpose and structure of this book 1.7 Summary Self-check questions Review and discussion questions Progressing your research project: Starting your reflective diary or notebook References Further reading Case 1: Investigating diversity and inclusion at OilCo Catherine Cassell Self-check answers 2 Choosing a research topic and developing your research proposal Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 2.1 Introduction 2.2 Characteristics of a good research topic 2.3 Generating and refining research topic ideas 2.4 Developing your research proposal 2.5 Writing your research proposal 2.6 Summary Self-check questions Review and discussion questions Progressing your research project: Choosing a research topic and developing your re-search proposal References Further reading Case 2: Kristina’s first draft research proposal Kathrin Schwark, Mark Saunders, Philip Lewis and Adrian Thornhill Self-check answers 3 Critically reviewing the literature Learning outcomes 3.1 Introduction 3.2 Being ‘critical’ and the purposes and forms of review 3.3 The content and structure of a critical review 3.4 Literature sources 3.5 Planning your literature search 3.6 Conducting your literature search 3.7 Reading critically and evaluating the literature 3.8 Note taking and referencing 3.9 Using systematic review 3.10 Drafting your critical review 3.11 A note about plagiarism 3.12 Summary Self-check questions Review and discussion questions Progressing your research project: Critically reviewing the literature References Further reading Case 3: Using a Thematic Analysis Grid to help critically review the literature Deborah Anderson Self-check answers 4 Understanding research philosophy and approaches to theory development Mark Saunders, Philip Lewis, Adrian Thornhill and Alexandra Bristow Learning outcomes 4.1 Introduction 4.2 The philosophical underpinnings of business and management 4.3 Research paradigms 4.4 Five management philosophies 4.5 Approaches to theory development 4.6 Summary Self-check questions Review and discussion questions Progressing your research project: Heightening your Awareness of your Research Philosophy (HARP) References Further reading Case 4: In search of a research philosophy Neve Isaeva and Des Williamson Self-check answers 5 Formulating the research design Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 5.1 Introduction 5.2 Choice and coherence in research design 5.3 Methodological choice: the use of a quantitative, qualitative or mixed methods re-search design 5.4 Quantitative research designs 5.5 Qualitative research designs 5.6 Mixed methods research designs 5.7 Recognising the purpose of your research design 5.8 Choosing a research strategy or strategies 5.9 Choosing a time horizon 5.10 Establishing the ethics of the research design 5.11 Establishing the quality of the research design 5.12 Taking into account your role as researcher 5.13 Summary Self-check questions Review and discussion questions Progressing your research project: Deciding on your research design References Further reading Case 5: The relationship between risk and return in loan decisions at credit un-ions Bill Lee Self-check answers 6 Negotiating access and research ethics Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 6.1 Introduction 6.2 Issues associated with gaining traditional access 6.3 Issues associated with Internet-mediated access 6.4 Strategies to gain access 6.5 Research ethics and why you should act ethically 6.6 Ethical issues at specific stages of the research process 6.7 An introduction to the principles of data protection and data management 6.8 Summary Self-check questions Review and discussion questions Progressing your research project: Negotiating access and addressing ethical issues References Further reading Case 6: Gaining and maintaining fieldwork access with management consultants William S. Harvey and Andreas Paul Spee Self-check answers 7 Selecting samples Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 7.1 Introduction 7.2 Probability sampling 7.3 Non-probability sampling 7.4 Multi-stage sampling 7.5 Summary Self-check questions Review and discussion questions Progressing your research project: Using sampling as part of your research References Further reading Case 7: Starting-up, not slowing down: social entrepreneurs in an aging society Zeineb Djebali Self-check answers 8 Utilising secondary data Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 8.1 Introduction 8.2 Types of secondary data and uses in research 8.3 Advantages and disadvantages of secondary data 8.4 Searching for and locating secondary data 8.5 Evaluating secondary data sources 8.6 Summary Self-check questions Review and discussion questions suitability of secondary data for your research References Further reading Case 8: Using social media for research David Houghton Self-check answers 9 Collecting data through observation Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 9.1 Introduction 9.2 Dimensions of observation 9.3 Participant observation 9.4 Structured observation 9.5 Internet-mediated observation 9.6 Observation using videography, audio recordings and visual images 9.7 Summary Self-check questions Review and discussion questions Progressing your research project: Deciding on the appropriateness of observation References Further reading Case 9: Observing religious tourists Matina Terzidou Self-check answers 10 Collecting primary data using research interviews and research diaries Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 10.1 Introduction 10.2 Types of research interview and their link to the purpose of research and research strategy 10.3 When to use semi-structured and in-depth interviews 10.4 Data quality issues associated with semi-structured and in-depth interviews 10.5 Preparing for semi-structured or in-depth interviews 10.6 Conducting semi-structured or in-depth interviews 10.7 Managing logistical and resource issues 10.8 Group interviews and focus groups 10.9 Telephone interviews 10.10 Internet-mediated interviews 10.11 Visual interviews 10.12 Use of research diaries to collect data 10.13 Summary Self-check questions Review and discussion questions Progressing your research project: Using research interviews and research diaries References Further reading Case 10: Visualising consumption Finola Kerrigan Self-check answers 11 Collecting primary data using questionnaires Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 11.1 Introduction 11.2 An overview of questionnaires 11.3 Deciding what data need to be collected 11.4 Questionnaire validity and reliability 11.5 Designing individual questions 11.6 Constructing the questionnaire 11.7 Pilot testing 11.8 Delivering and collecting the questionnaire 11.9 Summary Self-check questions Review and discussion questions Progressing your research project: Using questionnaires in your research References Further reading Case 11: Work-life balance - from the idea to the questionnaire Almuth McDowall Self-check answers 12 Analysing data quantitatively Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang Learning outcomes 12.1 Introduction 12.2 Preparing data for quantitative analysis 12.3 Data entry and checking 12.4 Exploring and presenting data 12.5 Describing data using statistics 12.6 Examining relationships, differences and trends using statistics 12.7 Summary Self-check questions Review and discussion questions Progressing your research project: Analysing your data quantitatively References Further reading Case 12: Giving proper attention to risk management controls when using derivatives Frank Bezzina, Vincent Cassar and Simon Grimma Self-check answers 13 Analysing data qualitatively Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 13.1 Introduction 13.2 The diversity of qualitative data, their implications for analysis and the interactive nature o 13.3 Key aspects to consider when choosing a qualitative analysis technique 13.4 Preparing your data for analysis 13.5 Aids to help your analysis 13.6 Thematic Analysis 13.7 Template Analysis 13.8 Explanation Building and Testing 13.9 Grounded Theory Method 13.10 Narrative Analysis 13.11 Discourse Analysis 13.12 Visual Analysis 13.13 Data Display and Analysis 13.14 Using CAQDAS 13.15 Summary Self-check questions Review and discussion question Progressing your research project: Analysing your data qualitatively References Further reading Case 13: Exploring employees experiences of remote working practices Amanda Lee Self-check answers 14 Writing and presenting your project report Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 14.1 Introduction 14.2 Undertaking writing 14.3 Structuring your project report 14.4 Writing reports for different audiences 14.5 Making the report’s content clear and accessible 14.6 Developing an appropriate writing style 14.7 Meeting the assessment criteria 14.8 Writing a reflective essay or section 14.9 Oral presentation of the report 14.10 Summary Self-check questions Review and discussion questions Progressing your research project: Writing your project report References Further reading Case 14: Presenting research findings to a business audience Colin Hughes Self-check answers Bibliography Appendices 1 Systems of referencing 2 Calculating the minimum sample size 3 Random sampling numbers 4 Guidelines for non-discriminatory language Glossary Index Back Cover

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