لایب سان

TABLE OF CONTENTS......Page 6 PART I. TOWARDS AN INNOVATION-ORIENTED TOURISM POLICY......Page 10 Growth problems in the industrialised countries......Page 12 Innovation as the motor of growth......Page 13 Inventions and patents do not in themselves produce growth......Page 14 Can the State promote innovation? Should it?......Page 16 The magic role of innovation......Page 18 Competition and structural change in the developed tourism countries......Page 19 Innovation as a growth machine in market economies......Page 23 Essential characteristics of the innovation process......Page 25 Peculiarities of tourism that affect innovation......Page 28 Agenda-setting for an innovation-oriented tourism policy......Page 34 Reasons for the promotion of innovation......Page 38 Bibliography......Page 41 PART II. CHARACTERISTICS OF THE INNOVATION PROCESS IN TOURISM......Page 42 Technological innovation, a major force for economic growth......Page 44 Dealing with uncertainties......Page 45 A few examples of innovation......Page 48 The impact of a technological innovation......Page 50 Innovation in tourism......Page 51 Bibliography......Page 53 Relevance and importance of innovation and product development in tourism......Page 54 Definition of the term "innovation"......Page 56 Potential areas for innovation in tourism......Page 58 On the economics of innovation and product development in tourism......Page 59 Types of innovation......Page 61 Empirical evidence gathered so far......Page 63 Implications and prospects for tourism policy......Page 66 Bibliography......Page 68 PART III. ROUTINISATION OF THE INNOVATION PROCESS IN TOURISM......Page 72 Innovation and Economic Growth......Page 74 Background......Page 77 Motivations for consolidation and vertical integration......Page 79 The results of consolidation and vertical integration......Page 80 The contribution of innovation to survival and success......Page 81 Bibliography......Page 84 Methodology......Page 86 Defining innovation......Page 87 Innovation in tourism and innovation in other service sectors......Page 88 The dynamics of innovation in tourism: which models?......Page 91 Structural approach: the framework for innovation in tourism......Page 97 Cognitive approach: innovation in tourism and the dynamics of knowledge......Page 99 Conclusions......Page 104 Bibliography......Page 106 PART IV. INITIATIVES ENHANCING INNOVATION IN TOURISM......Page 108 What does innovation look like in tourism? Some noteworthy examples......Page 110 French initiatives and programmes......Page 112 Instruments for shaping national tourism supply......Page 117 Bibliography......Page 121 Marketing Australia......Page 122 Challenges......Page 123 Australia's innovative approach......Page 126 Conclusions......Page 130 Malta: A unique value proposition......Page 132 Revisiting the distribution model......Page 133 A permanent process of innovation......Page 134 Introduction......Page 136 Key factors for successful e-commerce......Page 138 Importance and performance......Page 141 E-commerce strategies as a tool of innovation......Page 143 Implications for tourism policy......Page 145 Conclusions: recommendations for e-tourism innovations......Page 146 Bibliography......Page 147

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